Why Neuromarketing Matters to Your Organization -- Aug 14 St. Paul Breakfast

he Performance Excellence Network is pleased to welcome Terry Wu, PhD to our August 14 St. Paul PEN breakfast discussion: “Why Neuromarketing Matters to Your Organization.”

Understanding the brain’s decision-making process can help you create a satisfying, unique experience for future customers (and other stakeholders) and nudge them to buy.

• How do you set prices to help your customers buy?
• How do you make your website more trustworthy?
• How do you choose the right colors to enhance your marketing messages?

Welcome to Neuromarketing!  Neuromarketing is a scientific approach to understanding why consumers buy what they buy.  It has the transformational power to boost your sales and revenues (and with nonprofits, your stakeholders' engagement -- donors, volunteers, and other stakeholders).  Traditional marketing relies on the outdated belief that consumers make rational decisions based on reason and logic.  However, neuroscience research confirms that over 95% of decisions are made unconsciously.  Most buying decisions are driven by emotions, feelings and impulses.  Neuromarketing sells the emotional values of your products and services and provides your customers a much better experience.

So whether you're in sales withing a business or are in a position to influence within any type of organization, come learn techniques that will create more powerful marketing messages!

The discussion is at Metro State University in the Student Center (details provided at registration). Continental breakfast will be served from 7:30 to 8:00 with the presentation from 8:00 to 9:00 am. No cost for members; $30 for non-members.

The discussion will also be made available to view through Facebook livestream (free for all PEN members) and/or video-on-demand ($20 members, $40 non-members; free for Premium/Sponsoring members).