The Performance Excellence Network is pleased to welcome Mary Rapaport, a Sales, Marketing and Training Strategist, to our August 1 Minneapolis PEN breakfast discussion: “Developing and Delivering Messages that Drive Action.”

Mary will show you how to combine change management techniques with sales and marketing approaches to  build stronger and more compelling messages that will move your audience to action.  Areas Mary will explore include:

• Finding Your True Objective (and "communication" isn't it)
• Leveraging scenarios for systematically persuasion
• Precision targeting; which communication channels have the biggest impact
• Authentic persuasion; using proof and data to enhance your charisma
• Driving urgency; getting the audience to act!

Regardless of your role, effective communication is important to your (and your organization's) success.  Come learn some proven ways to develop and deliver better messages that drive action!

The discussion is Aug 1 at Minneapolis Community and Technical College, downtown Minneapolis, downtown Minneapolis: T Building, 1415 Hennepin Ave. in Minneapolis (room T-1400); details provided in confirmation after registration.  Continental breakfast will be served from 7:30 to 8:00 with the presentation from 8:00 to 9:00 am.  No cost for PEN members; $30 for non-member guests.

The discussion will also be made available to view through Facebook livestream (free for all PEN members) and/or video-on-demand ($20 members, $40 non-members; free for Premium/Sponsoring members).